Yuvileinyi was incorporated in 1996. Today it is one of the leaders on the Ukrainian market of sausages and meat delicacies. During 17 years of its activity the company has turned into the largest enterprise of the meat processing industry in Ukraine.
Currently, it employs approximately 900 people. The company, headquartered in Dnepropetrovsk, Yuvileinyi, operates branch offices in Donetsk, Zaporozhe, Kryvyi Rih and Odessa and has a network of proprietary shops.
History and structure
The company was established on 19 December 1996.Today it operates branch offices in Donetsk, Zaporozhe, Kryvyi Rih and Odessa, as well as a network of proprietary shops in Yuvileinyi and Novomoskovsk. In 2009, the market share of Yuvileinyi in the field of sausages and meat products in Ukraine achieved 7.24 % (21,667 thousand tons). At present, 13 thousand sale outlets on the territory of Ukraine receive products from Yuvileinyi through its own branches and distributors. The company’s products are available in many national retail chains. The structure of the company includes an administrative building, a slaughterhouse, a deboning complex, a modern production facility, a packaging department, a distribution complex, a laboratory and a transportation department. In 2012, a new, ultramodern plant for the production of raw-smoked and dry-cured sausages was established. The production cycle at Yuvileinyi is based on the concept of a closed technological cycle. The process begins with slaughter of livestock and ends with the manufacture of finished products, its storage and sales. During the production process, only domestic raw meat is used. This scheme enables the company to control its production process at all stages. It also helps to reduce the cost of production and consequently to offer products at affordable price. The company’s strategic potential is a close-knit team of employees and vast experience gained over the years of its successful operations. The major role in the company’s success has played a team of experts in their field, who respect the corporate spirit and Yuvileinyi’s values.
The brand “Yuvileinyi” is a line of meat products of premium and first sort, made from selected varieties of beef, pork, poultry and bacon. Under this brand, the company releases over 50 items of high quality meat products, including frankfurters, cooked, semi-smoked, boiled-smoked, raw-smoked and dry-cured sausages, as well as ham and delicacies. The company’s production is on European level, established according to the rules and compliant with the requirements of the DSTU. The connoisseurs will appreciate the taste of sausages with addition of nutmeg, fragrant spices like mace, pepper, coriander, ginger, chili, cumin, and other original spice mixtures. “Yuvileinyi” range of products includes both common sausages with traditional, domestic taste and new sausages, based on the European experience. The trademark “Samobranka” represents itself a balanced assortment of sausages, based on the company’s own developments and the use of original recipes. Even the most discerning customers can find here something matching their taste, the more so because the manufacturer regularly expands its range. “Samobranka” is a convenient and practical solution for each family. By using it, one can feed the family and guests with tasty meat products with soft, succulent consistency and a great flavor at affordable price. “Samobranka” is the best solution for people who give the priority to the relation – quality/price/assortment.
Mission and vision
The company’s mission is to provide the products of high and stable quality. In order to achieve that, its experts follow the corporate values of the company thanks to which customers buy its products. Among the rules and values the company sticks to, there are only high-quality raw materials and verified suppliers. Using only the high-quality raw materials is a key to create a product that meets all the required standards. The company’s own slaughterhouse ensures the manufacture of products from fresh and high quality meet. Every animal that enters Yuvileinyi’s meat processing plant is a subject to obligatory state and private veterinary control. The company’s products are not manufactured from raw materials containing GMO as Yuvileinyi’s goal is naturalness in each gram of products it releases. The same principle is shared by the company’s partners: Ukrainian suppliers of raw meat and European suppliers of spices (Austrian companies Almi and Wiberg and a German-based RAPS). Another value the company follows is the use of modern equipment from the world leaders. Organization of the production process (structure, capacity and location of equipment) has been developed by the European design office Lissner, specializing in designing meat processing facilities. Therefore, Yuibileyny has been established according to the latest scientific and technological European achievements. During the project, the company has purchased equipment of the world leading manufacturers, including: Banss, Seydelmann, Bizerba, Schroter, Poly-Clip, Handtmann and Webomatic (Germany), KJ (Denmark), Alpina (Switzerland) and Laska (Austria). Thus, a unique full-cycle meat processing plant was established, where the whole production process – from slaughter to packaging of the finished product is based in the same area. All the operational processes are kept at a constantly high level. Today, Yuvileinyi production facility is exemplary in Ukraine. The company applies strict sanitary control at all stages. Its production is certified by HACCP (Hazard Analysis and Critical Control Points), in accordance with the requirements of DSTU 4161-2003 food safety management system. An authority for certification of quality systems at state enterprises issued a certificate for the food safety management system, which is compliant with the requirements of DSTU ISO 22000-2007 and HACCP (according to DSTU 4161-2003). This system assures control at all stages of the production chain, at each point of production, storage and sale. To isolate production from negative factors, the company uses contact-free taps and modern protective clothing. All the company’s facilities are cleaned using the products from Ecolab – a leader in the production of detergents, cleaners and disinfectants. In December 2011, the company successfully passed an independent audit of meat and meat products manufacturers, organized by the Kiev Institute of Customer Expertise. According to Yury Chernobryvets, the Institute’s director, the five enterprises that have passed the audit can be called leaders. In its production process, the company uses modern packaging, preserving quality. For Yuvileinyi, packaging is an additional protection of quality – the company is first to implement innovations in this area. Among Yuvileinyi’s long-term and reliable partners, there are: Multivac, Webomatic and Zudpack (Germany), Cryovak (USA) and Atlantis Pack (Russia). All of them are the leaders in their field and provide Yuvileinyi with materials and packaging which helps to retain flavor characteristics and healthy properties of its products. The company employs experts in their field, people who know and love their work. Continuous improvement of the level of training provided and regular testing of staff are the key to success. The desire to work properly, the aim to achieve high results, integrity and accountability are the company’s key requirements. Yuvileinyi has an automated enterprise management system – it guarantees that the products reach European standards. The system covers all of the company’s key business processes: management of the purchase, production, sale, logistics, finance and personnel. Strict adherence to all production processes at the plant has been certified with ISO 22000-2007 international standard. Thanks to its own vehicles equipped with refrigerators as well as a temperature tracking system, the products are delivered quickly and efficiently to customers. The company aims to increase the chain of sales outlets by development of the chain of branches and proprietary shops. Yuvileinyi cooperates in terms of distribution with the largests trading networks. During the period of the company’s presence on the market, it has released a number of successful products and brands. Currently, the company is actively developing its network of proprietary shops where customers can always buy fresh meat and sausage products at manufacturer’s price.
Awards and achievements
The company’s position was not only appreciated by the customers’ recognition, but also by numerous awards. Among them, there are: the winner of the National Competition Vishcha Proba for the production of high-quality sausages and the products of meat processing as well as for market development in 2002; Diploma for the products quality and the most beautiful exhibition stand, during Universal New Year’s Fair “New Year’s Tale” held in Donetsk; All-Ukrainian competition of products (goods, designs and services) “100 best goods of Ukraine” on regional level – Diploma and cups for the production of high quality and competitive products: cooked sausage Calf Classic, ham under the trade name Petrovich and cooked sausages under the brand Classic; annual exhibition-forum Taste – Grand Prix “Meat Treasure”, cups of competitions Taste -2006 and Taste-2007, and many others. The company believes that its greatest achievement was bringing to the Ukrainian market meat products of a high quality. Additionally, Yuvileinyi is actively involved in a social sphere: it is the main sponsor of children’s football club under the same name. It was designed not only to cultivate a football game, but also contributes to raising strong personalities in a modern life. Today, the club has over 120 members and has complete suburban sports facilities.