SCA will invest about SEK 150m in local production of hygiene products in
southwest India. Production at SCA’s own plant is planned to commence in 2015.
“This investment creates a solid platform for us to leverage the favorable
growth opportunities that exist in the hygiene products area in India. The
investment is in line with our strategy of strengthening SCA’s presence in
emerging markets,” says Jan Johansson, President and CEO of SCA and continues:
“India’s large population and the low penetration of hygiene products provide
the potential for future growth. The aim is to introduce SCA’s hygiene products
in the Indian market already in the latter part of 2013.”
The brands that SCA intends to launch in the Indian market include the world
-leading brands TENA, for incontinence products, and Tork, for Away-From-Home
(AFH) tissue. The Libero brand for baby diapers and baby care products and Tempo
for consumer tissue will also be introduced.
SCA is a leading global hygiene and forest products company. The Group develops
and produces sustainable personal care, tissue and forest products. Sales are
conducted in about 100 countries under many strong brands, including the leading
global brands TENA and Tork, and regional brands, such as Lotus, Libresse, Tempo
and Libero. As Europe’s largest private forest owner, SCA places considerable
emphasis on sustainable forest management. The Group has about 36,000 employees
and sales in 2012 amounted to SEK 85bn (EUR 9.8bn). SCA was founded in 1929, has
its headquarters in Stockholm, Sweden, and is listed on NASDAQ OMX Stockholm.
For more information, visit www.sca.com