Editor's Choice
Water is not only a source of life, but also a necessary condition for good health and an essential component of a balanced diet. It is a well-known fact that living organisms can hardly do without water. What is more, our wellbeing levels also depend on it. Experts suggest drinking at least 2 litres of water per day and this piece of advice remains valid not only with sportsmen or those on the go, but with each and every one of us. No wonder, then, that the bottled water industry is growing in an exponential manner and that numerous companies have literally tapped into this auspicious market trend. One such company is Polska Woda Sp. z o.o. [LLC], which has made its presence felt as a producer of highly popular brands of spring water, including Primavera. Already presented in our magazine, the business thrived so much in recent years that we decided to come up with an update. Hence the idea to interview Mr Krzysztof Jatczak, Chairman of the Board.
The biggest company
– the biggest responsibility
GIG Group is a holding company like any other. While the number of organizations around the world boasts sensational performance in various areas of business, just like the Georgian company, none bears such responsibility for the country’s economy. This is due to historical conditions. For many countries, the collapse of the Soviet Union in the late 80s and 90s of the twentieth century was a huge shock. The last decade of the past century has passed in Georgia under the sign of the bankruptcy of many companies, especially in the field of heavy industry, a giant increase in unemployment, and the political, economic and social abyss. Georgian Industrial Group Ltd. was established in 2006, primarily to rebuild the industrial potential of the country. While the holding company is relatively young, manages a number of subsidiary companies, which are active in many areas of the Georgian industry. An active investment strategy brings great effects, so that the industry, especially heavy, begins to play a very important role in the economy of Georgia, but also in the entire region. This would not be possible without a group of visionaries, who began work on the revitalization of the Georgian economy already in the early 90s, and today, enriched with over 20 years of experience, continue to pursue their mission with passion and dedication, now under the banner of GIG Group. Consistently implemented development plan, involving support of the various sectors of the economy of Georgia has brought tangible results. Georgian Industrial Group Ltd. is today one of the key organizations for the development of the whole country. The holding company employs about 4,500 Employees in daughter-companies throughout Georgia. Today, Georgian Industrial Group Holding is the largest industrial holding in Georgia with a wide business portfolio including coal mining, energy generation, natural gas retail, real estate and a whole range of other sectors. The country gains on the holding’s business activities; it is thanks to GIG Group, Georgia is able to maintain an impressive GDP growth rate, despite global financial crisis. The scale and scope of the business activity of the company is amazing. It is important to analyze the key areas of GIG Group’s interest to understand, so we could understand the secret of success of the organization.
Objective? Perfection in every detail!
In order to realize what a great enterprise a Georgian Industrial Group Holding is, we need to be aware of the range of activities of its subsidiaries. The organization is working hard on the development of most sectors of the domestic industry, from the production of electricity, coal mining, to the construction of housing, investment in infrastructure, and even production of excellent beer and lemonade! To effectively manage such diverse conglomerate, one must meet a number of conditions: a responsible HR policy, right investment decisions, pursue the correct development plan… not to mention providing appropriate technological support and implement effective solutions in logistics, manufacturing, control, etc. Contemporary, modern company cannot forget the issues, key to the perception and value of the company – Corporate Social Responsibility and green policy. We can see that the tasks of the company’s authorities are not easy. Yet, the holding consistently over the years accomplishes its mission to become one of the most important companies in Georgia, strengthen the competitive position in the region and win the recognition and trust of the company’s business partners and subsidiaries. To understand the secret of the success of Georgian Industrial Group Holding, we have interviewed Mrs. Natia Turnava - Head of the Board of Directors of Georgian International Energy Corporation, one of the subsidiaries of Georgian Industrial Group Ltd.
The future belongs to the bold!
The most important element of any enterprise, regardless of the industry and the scale of activity, are its Employees. The entities comprising the holding employ about 4,500 Employees. How looks the company’s HR policy? “Holding practices individual approach to each employee to discover possible potential in the very beginning and invest in them accordingly. We offer to our prospective team members a sound career development and high-quality financial and social benefits: above industry average salary, scholarship plan abroad, safe and respective working environment, one of the best medical insurance, frequent corporate events, etc.” – explains Mrs. Turnava. GIG Group is a highly attractive employer, and subsidiary companies, such as Saqnakhshiri GIG Group working in the mining industry, spend millions of dollars for the implementation of strict safety standards and equipment Improving. The giant investment projects, such as the largest coal mine in Georgia - Coal Fired Power Plant, worth approximately 100 million dollars, create jobs and the holding itself expands its huge technological potential and production capacity, optimizes modern management procedures and shapes Georgia’s competitive position. The position and the importance of Georgian Industrial Group Holding are unique. Therefore, Mrs. Turnava, asked about the things that the company’s authorities are the most proud of, says: “We are proud of being meaningful and largest industrial holding in Georgia and proud that every single person within the group acts in a way clearly perceiving what mission we carry out to transform to essential for Georgia’s and regional long-term industrial prosperity.” The scope of the company’s responsibility is enormous for the observers outside GIG Group. Still, holding’s managers strive to maintain the beauty of the environment in the South Caucasus. “Our efforts to improve environmental performance are broadly reflected in overall strategies, as well as in activities on operational level. We focus on ecologically viable alternatives on considering investments in any kind of projects starting from modification and improvement of existing facilities to construction of new plants. Wind project completion by GIEC, subsidiary to GIG Holding will result in additional step forward to country’s clean energy generation with low impact on local wildlife. On operational level the companies within group are shifting focus on developing voluntary techniques to optimize efficiency and industrial pollution control at existing facilities” – explains Mrs. Turnava. Modern, characterized by a high level of business acumen, affecting the future of the whole region and the performance of the economies of several countries: these are the features of Georgian Industrial Group Holding, based in Tbilisi. The future belongs to the bold, dynamic companies, such as the Georgia’s Tiger…
Written by Jacek Głowacki
Impeccable clarity
Polska Woda would not be able to celebrate success, if it wasn’t for Customer satisfaction. In order to win it, however, you have to first combine unique purity with the right taste. Primavera spring water, which is the company’s flagship product, comes from 473 metres underground, one of the best isolated, pristine and purest aquifers in Poland. The water seeps down through purifying filters of rocks and sediments and reaches as deep as the Lower Cretaceous formation. This natural process of filtration is the main reason why Primavera can now stand for impeccable clarity and provide the right proportion of healthy minerals such as calcium or magnesium. Recommended by the Children’s Memorial Health Institute, this water makes a perfect ingredient in meals for infants and baby toddlers. Very Low in sodium, it is also fit for the elderly, people with hypertension and kidney problems as well as those on medication. “Our top quality water undergoes painstaking laboratory analysis every hour. We want to make sure that, on reaching our Customers’ doorstep, our bottled water is just as impeccable as that straight from the source,” adds Mr Krzysztof Jatczak, President of the Board. In order to achieve this, the company has put a number of quality systems in place, including IFS, which is a successful form of support to the long-existing HACCP.
What’s new: human resources
To be reliable, every business has to build on its people. For this reason, our update begins with human resources. Over the past few years only one significant change has taken place in this area. “We have taken on a new managing director, a seasoned professional now responsible for sales and Primavera’s marketing strategy. We count on his resolve and proactive attitude. With a new director on board, we will be able to raise market awareness and reach large numbers of new Customers. I’m sure that our sales will soon soar as a result,” emphasises Mr Chairman. “I should also add that over the past few years we have remained almost intact as a team. As any team, we also need some cosmetic changes, however. In 2012, we employed 107 people. We are planning to reduce this figure to 100 in 2013. The decision has been made as part of the streamline process that seeks better performance of equipment and fosters effectiveness.
Worth their weight in gold
Some things have remained relatively the same, however. Since its inception, the company has championed the strategy to invest in top class engineers. This has been complemented by a series of research initiatives to bring innovative solutions. “With their know how and years of experience, our employees are certainly worth their weight in gold. Just as essential are their ground-breaking ideas and enthusiastic approach. We also find it very important to work in a friendly atmosphere,” says Mr Chairman. Conducive to such atmosphere is open communication. This also remains key to brainstorming, which proves to be a successful method to develop different implementing scenarios. Once selected, such a scenario is then completed in a consistent and regular manner. “Consistency is our golden rule. Each and every one of us strives to put this rule into practice every day,” adds MrJatczak.
Innovation
„As far as technology is concerned, we have had a new SIPA machine installed. By doing so, we have increased our processing capacity to 10 million bottles per month. We have also launched a new IT system to monitor and streamline our production,” emphasises Mr Chairman. Apart from sheer output, the strategic assets of the company also include state-of-the-art solutions and constant innovation. Last year’s innovations brought Primavera water in a modern-looking, 2-litre, square bottle. This year’s innovations are bringing two new formats to the market, rather rare so far, still water marketed in 1-litre bottle and 1.5-litre, square bottle. “Water marketed in 1-litre bottles is now the fastest growing segment of our industry in Europe. In Poland there is still a room for improvement and we are blazing the trail in this area. We are also Poland’s leading producer of water in large, economical, 5- or 6-litre bottles
Investment
PolskaWoda has also announced to invest in its facilities. The company plans to purchase and install a new packaging line and replace its old PET preform machine with a new one. “We are keen to invest only in state-of-the-art, energy-saving and efficient machinery,” adds Mr Chairman. It should be added that in 2012 alone the business spent 6 million EUR worth of investment and in 2013 it will be yet another 1.5 million EUR. The scale of investment in 2014 and the years to come is in turn largely dependent on the market situation and the changing needs of the Clients.
Embracing change
The water industry is now evolving in two directions. First, the sales figures of private labels are on the rise, which may be considered a side-effect of the current economic slowdown, but it also may be seen as the effort on the part of the retailers to promote their brand. Second, flavoured water is becoming increasingly popular, which nevertheless cannot be qualified as water because of sweeteners and artificial aromas it contains. Functional water, too, starts to appear in the market, including magnesium, iodinated and mineral enhanced waters. “We are ready to launch the production of flavoured and functional waters as of today. We believe, however, that our crystal clear spring water can satisfy even the choosiest and the most fashion-informed of our Clients. The best evidence to prove that we are heading in the right direction is the Business Gazelle Statuette received in 2011,” highlights Mr Leszek Rodak Sales and Marketing Director.
To benefit the environment
Last but certainly not the least, a few words on the initiatives that PolskaWoda undertakes to benefit the environment. One remark needs to be made in this respect. For the water industry, being in harmony with nature is not merely a matter of fashion or the requirements and quotas imposed by European bureaucrats. For this particular industry, the environment is in fact a matter of life and death as it simply subsists on pristine water resources. The management at PolskaWoda is perfectly aware of this. Hence the idea to economise on bottles, which are now the lightest on the market and friendly to the environment. “In order to streamline and use our resources more wisely, we have just launched a new 1.5-litre bottle that weighs only 23 g (4 g less than before) and 2-litre bottle that weighs 28 g, which is roughly the same as the old 1.5 litre bottle used to weigh. This will help us to improve the capacity of the bottle without increasing its weight. A lower level of resources used means lower costs of transport, which is beneficial both to the business and the environment,” explains Mr Jatczak. In addition to this, bottles turned out by PolskaWoda have no unnecessary safety rings under their lids, which makes them lighter by approx. 2 g. Over the past few years, PolskaWoda has managed to cut down on a number of resources, which means it consumed around 300 tonnes of PET, 500 tonnes of shrink film and 150 tonnes of paper less than expected. If we calculate these into energy, we will obtain the equivalent of 76, 000 MWh. To produce such a vast amount of energy, one would have to burn wood produced from 450 hectares of pristine forest. “We take great pride in the savings we have made. This constitutes our pioneering contribution to the environment,” recaps Mr Chairman. This also testifies to the company’s wisdom and responsibility, a feature that many other businesses across many other industries have yet to learn.