The world of oil - Aceites Abril
The company Aceites Abril S.L. (Ltd.) is one of the leading companies on the market of olive oil production in Spain. Behind the production of every bottle of oil there is a highly skilled team of more than 50 workers, who insure that all products of Aceites Abril adhere to the highest standard of safety and quality.
History of the company
The company Aceites Abril S.L. has a long history and tradition which dates back to 1962 – the year of its foundation in Mora de Toledo (the region of La Mancha, Spain) by Manuel Gómez. At first the company operated under the name of “Pérez Delgado” and was focused on wholsale. Its activity was based on two stone press mills used to extract extra virgin olive oil, which was then bottled and distributed from the bottling plant in Ourense. In 1994 the factory was moved to the industrial area of San Cibrao das Viñas in Ourense and then it was expanded several times. Nowadays it covers the area of more than 7.000 square metres with warehouses equipped with the most modern technology to develop the procedure of bottling and selling oils. Currently, the next generation – the children of the foundator Manuel Gómez – are developing the enterprise, which has managed to spread the net of customers to more than 20 countries. Now it is a company run by three brothers and everyone is responsible for different area.
Industrial activity
Nowadays, 40 % of Aceites Abril´s production is dedicated to the market of exportation. The enterprise maintains commercial relations in five continents. Its products are present during the most important international fairs as APAS (in Brasil), Gulfood (in Dubai), Foodex (in Japan), Anuga (in Germany), IFE (in London), Sial 2010 (in Paris) and Alimentaria (in Barcelona).
Products range and packaging
Since the beginning of company’s activity on the market, its flagship product has always been the extra virgin olive oil with a fruity flavour, particularly appreciated to season different dishes. It is worth noticing that Aceites Abril S.L. offers a wide range of extra virgin olive oil, pomace oil, sunflower oil, vegetable oil and special fried oil. The olive oil offered by Aceites Abril S.L. is made of special varieties of olives, which are: hojiblanca, picual, arbequina and cornicabra. Due to this fact olive oils of Aceites Abril S.L. have a distinct fruity flavour, particularly appreciated by its customers. The packaging also plays an important role in this industry. Aceites Abril S. L. distributes oil in different types of packaging: glass bottles in 250, 500, 750 ml, 1l and in plastic 1, 2, 3 and 5 litres, as well as in tins of 4 and 5 liters (mainly for foreign markets).
At present the most important products in company’s offer are: ecological extra virgin olive oil as well as monovarietal oils, which have been launched recently, having in mind particularly demanding customers. The company has elaborated few different product lines, which offer a great variety of oils, which are:
- extra virgin olive oil: pure oil, which undergoes only necessary treatment of washing, decantation, centrifugation or filtration. This olive oil is the finest, has the most intense flavour, and the best quality. The grade of acidity does not exceed of 0´5º.
- olive oil: a caombination of refined olive oil with virgin olive oil (with two different flavours: pure and mild).
- organic extra virgin olive oil: produced in coherence with requirements of ecological agriculture. This type of oil never exceed 0,4 degrees of acidity.
- pomace oil: obtained by refining crude olive-pomace oil.
- sunflower oil: obtained of the plant´s pipes.
- vegetable oil
- special oil to fry: a type of oil destinated for cooking.
Aceites Abril S.L. is also dedicated to the bottling marketing and the sale of bottled and bulk edible oils. The process begins with the reception of the oil, which is analysed in the laboratory of quality control. The oil is bottled using the most modern machinery available, composing of seven bottling lines: six in PET-plastic formats and one in glass. The company also distributes and sells bulk oils in various container formats.
Strategy of the company
The strategy of Aceites Abril S.L. is aimed on providing high quality, which can be obtained by guaranteeing security of alimentary products. Another key factor of the company’s policy is a personalised service. The enterprise has opened the National and International Commercial Department, which maintains continuous contacts with customers which permits to discover customers’ needs and expectations towards the market. On the other hand, it passes all information related to market research to every company’s department in order to implement ably specific solutions expected by the customers. The mission of Aceites Abril S.L. consists in integrated policy of quality, environmental protection and alimentary security. It is based on two main elements, which are: the constant improvement of efficiency of quality system and environmental protection as well as compromises to provide customer’s satisfaction. During last years new companies have been incorporated in order to reinforce exportation department which maintains close relations with every client in order to recognise his needs. The important strategy is also to maintain a direct post-sale service in order to be always close to the customer.
Key reasons of success
The most important factor of success of Aceites Abril is the fact that it provides the customers with a well-designed product, able to be competitive on the international market. The company’s strategy leading to success is selling many products with a low margin. The company managed to gain customers’ confidence, confirmed by two certificates ISO 9001:2000 and Medioambiental ISO 14001:2004 obtained in 2006. Recently, in response to the needs of the market, the enterprise has managed to obtain other certificates of quality: IFS (the French one) and BRC (the British one). Aceites Abril S.L. is appreciated because of its tradition of family-run company, with a well established position on the market for more than 50 years.
Current situation and environmental policy
The crisis didn’t influence the company’s economical situation in the same way as other enterprises, however it had to cut down margins on prices. During the crisis the private brands of distributors develop their position, which force others to reduce prices in order to be competitive on the market. It should be emphasised that an important part of the company’s policy is a respect towards environment. Aceites Abril S.L. thinks that this is a key factor for every firm in order to survive. Taking in consideration these principles, the company took some steps planning to prevent and reduce contamination as well as to promote recycling.
Future plans
Among many other plans for fututre, the one is to make Galician olive grove reappear. It has been planned very carefully for a long time. In January 2011 first olives will be picked, and the first harvest will be in 2011 in the area of 25 hectares planted by Aceites Abril few years ago in Paderne, Barbadás, Petín y Verín. The company’s interest in this type of production is due to Portuguese producers who called one type of olives “Galician” and from that moment some research related to their origin and evolutions was made. As a result olives from the variety called “arbequina” were planted in 2006 in the area of Paderne.
Being competitve on the market
The aim of the company Aceites Abril is to improve constantly their products already during the phase of design, which should be adopted to the taste of people from different countries. Before exportation the company always examines alimentary habits and adopts labels and packaging to them. For instance, for Japanese market the company designed a specific label, and currently it is working on a new gourmet line, designed for consumers which put their attention to the esthetics. Moreover, the enterprise has its own group of tasters working hard on choosing the best fruity oils for exportation.
Development on the international market
According to the expectations, the company’s growth will by increasing with the rhythm of 14%. Aceites Abril S.L. can be regarded as a partner able to collaborate efficiently on the international market with all the companies which sell olive oil on the local markets. Aceits Abril S.L. is a strong enterprise, having the international caracter, directed towards a customer and his needs. It is a company formed by young people, which are highly qualified and strongly motivated employees. In the commercial department work people of different nationalities with international professional experience. That is the reason why they can perfectly understand different cultural and national backgrounds, which help them to design the best service to the customers. Summarising it can be stated that Aceites Abril S.L. is the enterprise which invests in modernisation and improvement of alimentary security, obtaining the highest marks in certificates. It is spreading in the world basing on the standards of quality, which is a basis of modern industrial management and production.
Written by Berenika Wilczyńska
Myronivsky Hliboproduct (MHP) is one of the leading agro-industrial companies in Ukraine. The group focuses on rearing, production, and distribution of poultry. The products are marketed under “Nasha Riaba” brand.
Important datesThe company was established in 1998, and by 2002 it launched a new brand of chilled chicken “Nasha Riaba”, which started to compete successfully with the chicken products imported from the USA. Two years later, in 2004, MHP has put into operation a sunflower crushing plant, which allowed to substitute imported soya beans with sunflower seeds in the production of fodder. This guaranteed a significant reduction of the costs of production. In 2005, in order to supply...
The name of this Moldavian company encompasses the major aspects of its activity. Or-hei-Vit is the leading producer of juices, baby food and other food products in the region with sales over 25 countries. The company started its life 65 years ago in Orhei, a very beautiful agricultural place in Moldova, which formed the first part in the name of the company. The other part of the name is from a Latin word “vita”, which means “life”. And that part of the name stands for all the minerals and vitamins that are preserved and delivered to the consumers of Orhei-Vit goods. The company has a long history behind and obviously great future ahead relying on package technology innovation, careful cons...
Success is achieved only by those who put into their work not only strength and intellect but also the energy of their heart. This belief had been followed by OJSC Kommunarka every single day in their work. That is how confectionary specialists from Belarus conquer the hearts of customers day by day.
From 1905 till nowKommunarka is a company with a long tradition. It all started in 1905 at a small bakery which had been producing confectionary. In those days it was a rather modest business; it was known as “Rachkovsky’s Coffee House and Bakery”. In 1910 it became a “Pastry shop” and in 1914 it grew to be “Confectionary Factory George” which employed 20 people. After the civil war on the basi...
Spanish royalty drank it hot, flavored with sugar and honey. It could be pure, with cocoa solids and cocoa butter in varying proportions. It could be dark, white or it may have a milky taste. What is it? Of course chocolate. Spanish invaders learned about cocoa from the Aztecs in the 1500s and brought it to Europe. Thus, Spain was a cradle of European chocolate tradition. By production and sale of chocolate and cocoa products, Natra S.A., Spain-based multinational holding company, has been continuing this tradition. The company is principally engaged in the production, distribution and sale of cocoa derivatives and chocolate products, such as cocoa mass, butter and powder and chocolate coati...
There are few things more associated with Spain than its olive oil. This is understandable, as Spain is the world’s number one olive cultivator. Regardless of the quantity of said olives – the variety and standard are utterly superb and that’s what makes the Spanish extra virgin olive oil a definite leader among its competition. Canoliva, Antonio Cano e Hijos, S.A., one of the Spanish most resilient olive producers, invited us to take a closer look at the land of olives and olive oil.
Brief history of the companyThe company was founded in 1968 in the area of Luque – a small Spanish town halfway between Cordoba and Granada, in the famous Spanish country of Andalucia. The company beginnings a...
The Belarussian town of Grodno, where JSC Grodno meat-packing plant is located, has been historically connected with meat-packing industry. In XVI century, when Grodno was ruled by Rzeczpospolita and governor Staefan Batory, Grodno first became famous for its gastronomic traditions. During the years of his government Grodno castle became the favorite residence of the monarch, and the town itself became political, social-economical, and religious centre of the country. In Batory army representatives of many nations like Poles, Lithuanians, Byelorussians, Germans, Hungarians served. He gathered the best butchers in his castle, as each military unit preparing for a campaign cooked lots of meat...
There are many things to be associated with Spain. For some it would be corrida, for dance lovers it would obviously be flamenco and for many of us pleasure seekers - white sandy beaches. For gourmet cuisine lovers however, the first thing that comes to mind must be – apart from top quality Spanish wine – world class charcuterie and meat. Spanish jamon is famous around the world for its dryness and exquisite taste. And the hero of our today’s reading – a Spanish company named Carnicas Serrano (the Serrano Meat) is adding its part to the legend being one of the major meat and charcuterie producers in Spain.
What should Spain be proud of?There are many world class meats that take its origins...
Nature, craftsmanship, and tradition combine to create the top quality products of the Italian manufacturer of extra virgin olive oil. Monini, established in the twenties of the previous century, enjoys prosperity and growth up until recently, and that – with excellent prospects for the future.
The beginningIt was 1920 when Zefferino Monini, building on his organizational talents and horticultural knowledge of olives, the fruit he particularly liked, started his production of extra virgin olive oil. From the very beginning, he was committed to obtaining the top quality product. The area of Spoleto, located at the very heart of Umbria, one of the regions whose history had most frequently be...
OJSC PAVA is one of the biggest and the most dynamically developing wheat grain processing companies in Russia. PAVA is specialized in producing flour and feed mixes, as well as in purchasing, storage and selling of grains. The most important factor, due to which the company has gained trust and popularity around the whole Russia and in many partner countries, is quality. PAVA flour is produced from ecologically pure grain cultivated in Altay region, which is a traditional supplier of high-gluten grains. Baking properties of Altay flour are highly appreciated by consumers. Moreover, favorable geographic position helps keep competitive prices as well as reasonable price-quality relation. PAVA...
Brest Distillery Company BELALCO was founded in 1897 - thus the company has been existing for more than 110 years on the market. Nowadays the company is one of the biggest liqueur and spirits producer in Belarus. During the 110 years each period was very important, as each year, each month, each change is a step forward to success and to the level which the company has achieved by now.
Development of the CompanyThe history of Belalco began on April 1, 1987, when Brest State Wines Warehouse No. 4 was founded with the annual production output of 107 thousand decaliters. Coal steam-boiler installation allowed the factory to increase alcohol output by one third and improved vodka quality and w...
Alimentos Naturales, S.A. is a company specialized in the selection, production, packaging and marketing of pulses. Its offer is dedicated to the high consumption market in the food sector. Due to its careful requirements in the selection of raw materials, production and distribution, Alimentos Naturales is the leader company in this sector in Spain. It also has some of the leading brands on the international market.HistoryThe origin of the company dates back to 1988, when two enterprises – Garrido y Penedés, S.A. (San Feliu de Llobregat, Barcelona, 1967), and Ciriaco Rueda, S.A. (Valladolid, 1953) were merged. These spanish companies had a long experience in the packaging and marketing of p...
Bonduelle Polska SA is a dynamically developing branch of the Bonduelle Group, the world’s leader in processed vegetables. The company carries out its activity in 40 production facilities situated all over the world and its brand- Bonduelle is present in 80 countries nowadays.Focusing on three vegetable technologies (canned, frozen and fresh ones), Bonduelle keeps on widening the range of its products and introducing innovative solutions, which is possible thanks to extensive know-how in vegetables processing.
Bonduelle in PolandThe roots of Bonduelle go back to the 19th century, when Louis Bonduelle commenced business activity in the farm and food industry in France. The company started de...
d’aucy Polska Sp. z o. o. (LLC) combines Globus Polska’s vast experience in convenience foods processing with the secret recipes protected by the CECAB French corporate group. If you can’t spare the time for cooking and still want to enjoy a healthy diet, consider buying a ready supply of d’aucy fruits and vegs grown in spotless and fertile areas all over Europe. Out of a frying pan or a steam cooker and straight onto your table, in this way you will get a meal which is delicious, rich in vitamins and pleasing to the eye.
Written by Bartosz Sowiński
Rise to the TopThe inception of what is now known as d’aucy Polska dates back to 1992. Since the very beginning this newly set up business has...
For nearly 20 years now, Atlanta Poland S.A. (Joint-Stock Company), Gdańsk, Poland, has been taking due care to provide Polish Customers with top quality delicacies such as raisins, nuts, almonds and figs. Over these years, the business has managed to build up a good rapport with suppliers all over the globe, launch its own production lines, go public and implement all the necessary quality assurance systems. As a result, it can now provide jobs for more than 200 people in Gdańsk and Dąbrowa Górnicza.
Proven Track RecordThe initial stages of Atlanta’s activity, just like the beginnings of Polish private enterprise, go back to the political transformation of the late 80s and early 90s. To be...
Producing collagen casings of high quality, Fabryka Osłonek Białkowych FABIOS S.A. is one of a few production plants of this kind in Europe. The company’s products are used in the meat processing industry, i.e. in the production of processed meat and other food products. For 36 years FABIOS has consistently widened the product range and improved production technology, thus gaining recognition and good reputation as a reliable business partner all over the world.
Written by Anna ChudzikStarting from one type of casings…
The FABIOS S.A. plant is situated near Maków Podhalański, in the south of Poland, on the route between Katowice and Zakopane. The company’s beginnings reach 1960s, when the...
JSC Sarmat is among the leading Breweries in Ukraine. Sarmat produces 8 types of beer, for almost each taste. In 2008 the world’s second largest brewery company - SABMiller Plc acquired the company’s shares and is now the main owner of Sarmat.Written by Kateryna Ferdyn. Based on the Interview with Technical Director, SARMAT JSC, John F. Cathcart.Towards the Workers’ Needs
The construction of brewery lasted from 1952 to 1962. The history of brewery started in 1951, when Stalin, the General Secretary of the USSR, visited Donetsk mines. While encouraging miners to achieve better working results to help the country rebuild the economy destroyed by the war, Iosif Stalin asked the miners: „What w...
Every four egg consumed in Poland comes from Fermy Drobiu Woźniak (Woźniak Poultry Farm). If it is not good enough already, you should know also that only 30% of what the company turns out is put on the Polish market. The business is located in Żylice near Rawicz (the voivodeship of Major Poland), where more than 20 years ago Zbigniew Woźniak built it up from scratch. Its rapid growth stands out as a perfect example of the simple truth. As a beginner you do not need wads of cash to achieve success in business. It is enough to know that you should neither put all your eggs into one basket nor count your chickens before they are hatched.
Written by Bartosz Sowiński
Up from Scratch
In 1986,...
As inextricable part of a country’s culture, food may be its flagship and pride. If you strive to get to know some of the culture of Poland and taste the traditional Polish cuisine, turn to the products offered by Virtu. Present on the Polish market since 1992, the company specializes in the production of both fresh and frozen ready-to-serve meals, many of which are deeply rooted in the Polish culinary tradition. Written by Anna ChudzikStages of development
Functioning under the name Virtu Sp. j. B. Vetulani, D. Mikulska, the company is the leading Polish manufacturer of delicatessen food, both fresh and frozen. It was established in 1992 in Zawiercie as a small family business named Wytwór...
