Tuesday, 02 December 2008 14:38
EMITER Sp. j.
OWNERS: Stanisław Bieda, Piotr Lis
OPERATIONS: Energy Industry
ESTABLISHED: 1992
EMPLOYEES: 250
www.emiter.com
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EMITER, Manufacturing and Service Company located in Limanowa, southern Poland, enjoys importance among heavyweight players on the market of producers and retailers of electric junctions and switchgears in cabinets made of thermosetting material. The company makes a provider of comprehensive solutions to the consumers in electric industry: individual designers and installers as well as energy plants. It fulfils its role catering to customer demand for innovations superior to those of competitors.
Origins
When Mr Stanisław Bieda and Mr Piotr Lis set up EMITER in Łososina Górna in 1992, domestic capital represented 100 % of shareholders and so it continues today. Nevertheless, in the meantime, trying to meet the requirements of free market economy, the company modified its legal profile twice. In 1998 the business was registered as the Civil Code regulated partnership (spółka cywilna), converted next into general partnership (spółka jawna) in 2001. In January 2008 the main headquarters were moved to Limanowa, to the modern office, assembly, production and storage complex taking up the space of 4.500 sqm.
Growth
Whereas the main production plant and storage is located in Pisarzowa, EMITER has also an assembly floor in Łososina Górna. In order to enhance logistics and punctual delivery to customers from central and northern Poland the company launched its branch in Łódź and next moved it to Zgierz in 2003. It comprises trade office and assembly rooms with total space of 4.000 sqm. As far as quality is concerned EMITER is not going to rest on its laurels. And it is all in order to fulfil the company’s objective, that is, to earn trust of customers and satisfy their needs. Thus, the business makes use of quality management systems. In 2001 and 2003 it obtained certificates of ISO 9001 and 9002.
Scope
Being present on the domestic market for all these years, EMITER has gained experience sufficient enough to satisfy international clientele. Since 1999 the company has been expanding its production for business partners from abroad. It is recognized as a supplier and manufacturer in the countries such as: Spain, France, Belgium, Holland, Norway, Austria, Slovenia, Croatia, Serbia, Montenegro, Romania, Bulgaria, Hungary, Czech Republic, Slovakia, Estonia, Lithuania, Ukraine and Russia. Having established its branch, EMITER GmbH, the enterprise has also entered the race for customers on the German market. As a competitor whose impact has been acknowledged by the industry the company hires above 250 highly qualified specialists. It broadens its offer, establishes liaison and develops the network of distribution every year.
Products
Thus, the company has enjoyed success and become one of the leaders in the field. It all goes to show that initial venture into electric industry was a good choice on the part of its founders. Since day one EMITER has concentrated upon designing and manufacturing electric junctions and switchgears in cabinets made of thermosetting material. Red colour and characteristic font of the logo make it easier for customers to tell between EMITER appliances and those of competitors. As regards services the company offers extended warranty of the product and free of charge counselling. Initially, the enterprise manufactured cabinets made of metal and laminated material. Nevertheless, in 1997 owing to rapidly growing demand and the need for being in tune with European standards the company introduced a new raw material – glass fibre reinforced polyester. Surprisingly enough, after a few years of dynamic development which entailed prosperity and confidence the management decided to give yet another go to some of the items that it had ceased to fabricate. Having carefully considered market trends of the day, it chose to phase in metal cabinets again.
Clientele
The management of EMITER brings in technological innovations with a view to being recognised and acknowledged by ever so growing number of customers. In order to fulfil their needs the company takes particular care to hire experienced staff. It has built a modern machine park and developed automatic painting line, too. Due to ground-breaking technology and human resources put to use EMITER brand has won acclaim among such disparate branches of modern economy as: power engineering and power industry, telecommunication, cable television, sewage – treatment plants and water purification plants and, last but not least, building industry. Moreover, the company’s carefully thought-out pricing policy attempts to strengthen its bonds with already existing clientele. Thus, EMITER has introduced discounts and reductions for regular customers and those purchasers who are loyal, reliable and pay bills on time. It has done so with the aim of developing and maintaining ties with customers who have confidence in the brand. The company provides comprehensive solutions for the clientele ranging from individual buyers to institutional and corporate customers. Individual buyers (installers and designers among others) constitute the market segment that contributes mostly to EMITER sales income and revenue. On the other hand, the group of corporate clients (electric businesses and plants), although exerting less influence, is increasing steadily. Furthermore, it is by means of institutional purchasers that the company is going to consolidate its position. The plan so devised bears it out perfectly that the business is aware of the fact that in the era of fierce global competition the survival and further growth remain impossible without cooperation and contracts with large and significant corporate clients.
Strategy – to see into the future
Despite the fact that there are at least a dozen of competitors in the industry, EMITER has always made a leader in terms of efficiency and management. Being a part of bloodthirsty market economy the firm would not make its mark had it not been for a smart business plan and long term strategy. These in turn consist in maintaining the supreme quality of the product. In addition, the business has gained advantage over other brands and earned customer trust because it did not hesitate to invest into human resources or phase in new products and technology. As the website of EMITER has it, its aim and mission are based upon “understanding the capabilities and needs of clientele and bringing forward competitive solutions and best products suitable to demands of customers.” The mission formulated thus has proven crucial to success as the management in the firm has acquired the skill not only in understanding the customer’s needs but also in anticipating it.
The importance of customer service
EMITER prides on the supreme level of customer satisfaction. In the firm it is Sales Department that looks after customer service. They make and maintain further contact with the buyer as well as cater to his needs. These guys are being lent a hand by Marketing Department who take care to communicate efficiently with the purchaser. The job is being performed by sales representatives through direct and indirect marketing channels (phone, fax, e-mail). Staff responsible for initial contact boast expertise in products and services on offer and, therefore, know how to professionally attend to the client. Salespeople in the firm are hard-working, dedicated and communicative. It goes without saying that they speak foreign languages. The performance of EMITER customer service personnel shows clearly that the company employs energetic and creative young people. Being capable of analytic thinking, they find vocation in solving the problems of buyers as well as in predicting their needs.
Vital feedback
The clients are served under a watchful guidance of qualified management who find it crucial to foresee market trends and research customer satisfaction by means of suitable survey and relevant data thus gathered. The sources of necessary information are as follows: web portals, articles in the press, direct contact with the buyer as well as active participation in trade shows and exhibitions. EMITER also examines the level of customer satisfaction by means of feedback forms and reference letters. The questionnaires are sent to either randomly or deliberately chosen buyers. They are distributed at least once a year, usually in the third quarter, among 60 % of the clientele. In addition, the firm learns to recognise their demand using various reports regarding trade inspections and product presentations.
Direct marketing
EMITER runs advertising campaign through the following channels: trade shows and exhibitions (International Trade Show EXPOPOWER Poznań 2005, International Trade Show ENERGETAB Bielsko-Biała 2005 among others), press advertising, regularly updated website (http://www.emiter.com/pl/), billboards, posters, leaflets, catalogues, promotional pens and business cards. Nonetheless, the company finds it equally vital to make direct contact with the client through the network of sales representatives providing catalogues and professional counselling.
Public relations
EMITER appreciates the value of public opinion, too. That is why the company pays particular attention to its positive image and contacts with community of Limanowa. Moreover, the firm is happy to support sport and culture in the region. Doing so, it aims to make its presence felt in the neighbourhood Hard to measure though they are, the effects of this policy present themselves as nonetheless considerable .Thus, the company has drawn the attention of prospective enhanced its prestige and, finally, sparked off the circulation of information about its products and services. The reader may draw the conclusion for himself. In the age of mass media, Internet and global economy it is still possible and worthwhile to strengthen the ties with the community your workers belong to.
