Tuesday, 02 December 2008 13:54

PRESIDENT: Piotr Jastrzębski
OPERATIONS: Food & Beverage Industry
ESTABLISHED: 1994
EMPLOYEES: 200
www.masmal.com.pl



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Overview

Masmal is a Polish manufacturer of butter, cheese, milk, lard, buttermilk and other dairy products. Renowned for exceptional taste and quality, Masmal’s commodities have been popular on the domestic market for fifteen years. A good reputation is pivotal to the company that’s why anything it does is motivated by the tradition to provide goods of the highest quality. One of the secrets which ensured success was a product used for the production of milk, i.e. cow milk from ecological farms located in the northern parts of Poland: Kaszuby, Kociewie, Bory Tucholskie. When the business was set up, Piotr Jastrzębski, the owner of Masmal, decided to develop new products in parallel with new technology. As a result, in 2007 the enterprise opened a new manufacturing plant in Grudziądz which was packed with up-to-the-minute facilities. The high standard of production and implementation of quality management systems (HACCP, ISO 9001:2001) earned the company an impeccable reputation and numerous prizes and awards.

History

Masmal was established in 1994 by Piotr Jastrzębski. From the incipient stages the business has manufactured and distributed animal and vegetable fats on a large scale. It has a manufacturing plant in Warlubie where an excellent butter is made. It can also boast a new production plant in Grudziądz which uses state-of-the-art technology. The new building, modern machines, advanced know-how – all that contributes to the perennial tradition of manufacturing the best products in the region. The new office allowed the firm to launch a new cheese production line which allows the staff to control the production process from the beginning to the end, thus ensuring the high quality and excellent taste. As the company admits, the new modern building also reflects the firm’s policy, i.e. the highest standards at every angle.

Golden rules

As most decent companies, Masmal has worked out a policy ensuring the high quality of products and services offered to customers. First and foremost, the enterprise holds the quality in high esteem, which enhances the customer satisfaction. Those two aspects, so inextricably bound to one another, are central to the company’s success. The popularity of products, for example, besides promoting the company’s brand, makes the enterprise easily noticeable upon entering new markets. The quality of products and services is constantly improved with a view to satisfying the needs and tastes of all customers. Co-operation with reliable suppliers, who provide Masmal with the highest quality products, is also part of the company’s business practice. Not to mention that the production takes place in line with all sanitary standards. Investment in technology and machines were the opportunity to revamp and modernize production lines and transport services. Due to investments, the enterprise has a very competitive position on the domestic market.

The inside track to success

The company takes pride in using the best, reliable suppliers (i.e. renowned dairies and meat providers). Commodities, products, packaging, cleansers and any other components used by Masmal are purchased from suppliers whose methods of production and practices are assessed and verified on regular basis following strict requirements. Moreover, the providers are audited every year, which guarantees that their financial records are correct as well. All products must be compliant with specific quality requirements. Otherwise, they are not accepted. As the high quality is pivotal to the general policy of Masmal, the enterprise gives a lot of attention to quality certification. Following EU recommendations it started to implement an integrated quality management system ISO 9001: 2001 and the Hazard Analysis and Critical Control Points (HACCP) safety approach in 2001. In December the following year the company was granted a certificate which confirmed that the production and sales of animal and vegetable fats take place in agreement with requirements of HACCP and ISO 9001: 2001. Besides, the company was honoured with several prestigious distinctions which are awarded to businesses from the dairy industry: Wielka Konew Europejska (lit. The Great European Can), Konsumencki Znak Jakości (lit. The Consumer’s Quality Emblem), Mleczna Rewia (lit. Milk Parade). The enterprise was classified as ‘A’ category, which means that it fully conforms with the EU requirements and is entitled to sell its products on European markets. It is, therefore, prepared to meet challenges of European markets. Another asset is highly qualified young staff which amounts to 200 people, including experts in sales, marketing and management. The staff has all what it takes to ensure good prosperity of the business. Long experience and high qualifications are conspicuous as soon as one gets in touch with Masmal’s employees. As mentioned before, the company has two production plants: one in Warlubie and the other in Grudziądz. Both of them are fully compliant with the EU requirements. They were equipped with modern process lines and large storage and refrigeration base. What is more, the production and identification of products are screened round-the-clock at every single stage. Masmal is not indifferent to green issues too. It participates in many ecological campaigns. For instance, the firm uses biodegradable packaging for food. The packaging material is obtained from mineral resources and the use of plastic is kept to the minimum. Such practices make the production and recycling environmentally-friendly processes and, further, make it possible to reclaim the material. With its up-to-the-minute vehicles for carrying food, Masmal also provides transport services. The service is aimed to diversify the business offer and make it comprehensive. Each vehicle is checked for conformity with sanitary and technical standards, which ensures safe and sound food delivery every time.

Customers

Most of the company’s customers, including big chains of supermarkets, big dairy wholesale outlets and big and medium local wholesale outlets, are regular recipients who have been co-operating with Masmal for many years. The firm holds the suppliers in high esteem, therefore it does it utmost to support them by:

- conducting promotional campaigns of flagship products;
- conducting promotional campaigns of new products;
- assisting in tasting and promotional campaigns held in supermarkets;
- offering logistic assistance;
- offering gadgets and gifts at their disposal;
- organizing cyclical promotional campaigns.

Products

Masmal’s offer includes a wide array of products for retail outlets and catering businesses. The most popular products are briefly presented below. The most exceptional products are Masło Osełkowe Tradycyjne z Warlubia (lit. traditional butterball of Warlubie) and Masło Ekstra Tradycyjne z Warlubia (lit. extratraditional butter of Warlubie). Both are made from the highest quality products and has a delicious, natural taste and smell. The butter contains 82 percent of fat, vitamins A, D, E, K, protein and calcium. This product is prefect for bread, cake, sauce and cream. No preservatives and synthetic ingredients are used for production. Fat mixes is a group of products viewed as a viable alternative to traditional butter. In response to customer’s demands, Masmal offers two noteworthy products in this category. One of them is Zielone Warlubie (lit. green Warlubie) which is the latest premium product. As the company admits, thanks to perfect combination of ingredients, the Zielone Warlubie is recommended to everyone who values the taste of butter and comfort of use. It spreads easily on bread, does not harden in the refrigerator and it does not melt when kept in room temperature. The other fat mix is called 3 serca (lit. 3 hearts) and it is a delicate, cream combination of the highest quality butter with vegetable oil containing omega-3 acids. This product is the best alternative to persons who either cannot or do not want to use butter. Omega-3 acids are a very important component of healthy diet. They lower the level of cholesterol, reduce the risk of heart diseases, improve blood supply to the brain and regulate blood pressure. Since human body does not produce omega-3 acids, it is our responsibility to include them in the diet. In 2008 the firm started a new cheese production line. At the moment Masmal offers several types of cheese, including the most popular in Poland, i.e. Gouda, Edamski, Warlubski and Morski. The company also offers cheese-like products, i.e. Nad-Morski, as well as lard in cubes (designed for frying) and in traditional Polish way, i.e. with onion and pork scratchings. This year the manufacturer launched products for catering businesses such as whipped cream and a product called Masmalcreammm containing vegetable oil. The company also highly recommends powder milk, powder whey, powder buttermilk, powder milk mix and pork scratchings. The business offer includes also other products that were not presented in the article. For more information, please visit the company’s website at www.masmal.com.pl